Cowon

Cowon Systems, Inc.
코원시스템

Type	Public
Traded as	KOSDAQ: 056000
Industry	Consumer electronics Computer software Online services Cell phone accessories
Founded	April 1995
Founder	Park Namkyu Jung Jaewook
Headquarters	Seoul, South Korea
Area served	South Korea, United States, Japan, India
Key people	Park Namkyu (president)
Products	MP3 players iAUDIO 9+ D20 (Western markets only) X9 Z2 Plenue iAUDIO 10 C2 D3 Plenue X7 Cowon J3 iAUDIO E2 iAUDIO 9 D2+ (Korea only; discontinued in the West) S9 (Korea only; discontinued in the West) D2 (Korea only; discontinued in the West) PMP Cowon G7 (Korea only) T5 (Korea only) A5 Plenue R7 (Korea only) V5S (Korea only) 3D (Korea only) V5W (Korea only) V5 O2 (Korea only; discontinued in the West) P5 Study (Korea only) P5 (Korea only; discontinued in the West) Software JetAudio JetVideo JetVD Vokhan Other products Q7 Plenue AD1 (Korea only) AC1 W2 L3 N3 (Korea only)
Services	Services list Cowon Contents Cowon Mobile Cowon Shop JetToy
Revenue	KRW 121.2 billion (2010)
Operating income	KRW 9.1 billion (2010)
Profit	KRW 7.4 billion (2010)
Total assets	KRW 72.4 billion (2010)
Number of employees	193
Subsidiaries	JetAudio, Inc. LIAAIL idea & art
Website	COWONGLOBAL.com www.jetaudio.com eng.liaail.com

Cowon
Hangul	코원시스템
Revised Romanization	Kowon Siseutem
McCune–Reischauer	K’owŏn Sisŭt’em

Cowon Systems, Inc. (KOSDAQ: 056000) is a South Korean consumer electronics and software corporation. Established in 1995, the company’s initial focus was software development and microelectronics, specializing in speech synthesis and speech recognition technology. In 2000, with the introduction of the iAUDIO CW100, Cowon expanded into the portable media player industry, which is now the core of their business.

In 2010, Cowon was ranked number one in the PMP category of Japanese Management Association Consultants’ Global Customer Satisfaction Competency Index, and in 2011 it was ranked number one in the same organization’s Global & Great Brand Competency Index.

In the west, Cowon is most well known for its iAUDIO range of portable media players, which has resulted in many people incorrectly referring to the company as “Cowon iAUDIO” or simply “iAUDIO”.

In its marketing, Cowon makes distinctions between “MP3 players” and “portable media players”, where the latter are larger and have a greater focus on video playback. The categories differ slightly between the Korean and the global homepage—for example, on the Korean homepage, the Cowon X7 and X9 are listed under “PMP”, while on the global homepage, they are both listed under “MP3”.

All Cowon products are produced domestically in South Korea.

Cowon’s LIAAIL division, founded in 2011, focuses on personal audio and cell phone accessories. Among its products can be found:

Each Cowon player is equipped with a set of software sound enhancement technologies collectively referred to as JetEffect. The latest version of JetEffect, JetEffect 5, was introduced with the release of the Cowon Z2 Plenue.

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Wikipedia