CoverItLive

CoveritLive is a social media platform that lets brands, media companies, individuals and small organizations share real, virtual and hybrid events online. CoveritLive can enhance live television with a second screen experience, or it can serve as the primary coverage of a sports, news or entertainment event. It can also provide live social streams and social walls. It was founded by Keith McSpurren who also co-founded Salesdriver.com with Joel Silver.

In January 2009, CoveritLive secured $1 million in a first round of funding (from seed investor Flagstone Capital and private investor Paul Kedrosky). In August 2009, California-based Demand Media made a strategic investment and acquired a minority stake in CoveritLive; Demand Media said it would offer services to customers of its Pluck enterprise social media platform, which include Sky News, NPR, USA Today and the NFL. In February 2011, CoveritLive was acquired by Demand Media for an undisclosed sum.

CoveritLive has been used to cover events including the May 2010 UK General Election, the NFL Draft,American Idol, the Tour de France and other cycling events (via Velo News) and the 2010 FIFA World Cup (during which it claimed 146 million page views in 30 days).

The service crashed temporarily during 27 January 2010 due to a massive surge of interest in journalists' feeds using CoveritLive to report Steve Jobs' keynote at Apple's launch of its iPad device. Online publications using CoveritLive for this event included MacWorld and MacNN. CoveritLive VP/GM Ben Schneider said in December 2013 that over 50 million unique visitors attend CoveritLive experiences per month averaging over 40 minutes per-visit.

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