Corporate propaganda

Corporate propaganda refers to propaganda disseminated by a corporation (or corporations), for the purpose of manipulating public opinion concerning to that corporation, and its activities. The use of corporate propaganda can be commonly found in the fields of advertising, marketing, and public relations. There is debate as to whether corporate propaganda should be legal, with corporations claiming that advertising is an inherent right for any entity in a free market economy trying to sell a product or service, while modern leftists,social liberals, and social rights activists argue that corporate propaganda is tantamount to brainwashing.

A corporate brand is the perception of a company that unites a group of products or services for the public under a single name, and a common set of symbols. The process of corporate branding comprises creating favourable associations and positive reputation with both internal and external stakeholders. The purpose of a corporate branding initiative is generally either to disguise corporate motives, or to improve business opportunities.

In more general terms, research suggests that corporate branding is an appropriate strategy for companies to implement when:

Sex in advertising is the use of sex appeal in advertising to help sell a particular product or service. Sexually appealing imagery may or may not pertain to the product or service in question. Examples of sexually appealing imagery include nudity, pin-up girls, and muscular men.

The use of sex in advertising can be highly overt or extremely subtle. It ranges from relatively explicit displays of sexual acts, to the use of basic cosmetics to enhance attractive features, often supplemented by photo manipulation.

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