Cookie Crisp

Cookie Crisp is a breakfast cereal that attempts to recreate the taste of chocolate chip cookies. It is manufactured by General Mills in the United States and Cereal Partners (under the Nestlé brand) in other countries. Introduced in 1977, it was originally manufactured by Ralston Purina until they sold the trademark to General Mills in 1997, who soon after changed the recipe.

Double Chocolate Cookie Crisp was a double chocolate-flavored variety of Cookie Crisp introduced in 2007.

Peanut Butter Cookie Crisp was also introduced. It has the taste of peanut butter cookies.

In July 2009, Cookie Crisp Sprinkles were introduced. They are vanilla cookies with small sprinkles on them. The cereal is said to be gluten free. In Summer 2009, Nestlé released new packaging for the UK version of Cookie Crisp with sprinkles.

Cookie Crisp Brownie was introduced in the U.K. in 2013, which has the flavor of brownies,

The cereal was once available in a vanilla wafer flavor as well.

During his tenure as Cookie Crisp mascot, Cookie Jarvis was used on three versions of Cookie Crisp: Ralston’s Chocolate Chip Cookie Crisp, Vanilla Wafer Cookie Crisp, and Oatmeal Cookie Crisp.

In 1997, Ralston sold their cereal line to General Mills, who soon after changed the recipe, prompting many Cookie Crisp lovers to seek the original taste in knock-off and foreign brands.

Keebler Cookie Crunch was introduced by Kellogg’s in 2008. This cereal has cookie pieces that represent Chips Deluxe and are strikingly similar to Cookie Crisp. It also includes round O shapes that represent Keebler’s popular fudge stripe cookies.

Introduced in 1977, the first Cookie Crisp mascot, Cookie Jarvis, was a wizard in the Merlin mold, who with one wave of his wand, magically turned cereal bowls into cookie jars, usually chanting rhyming incantations along with it.

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Wikipedia