Coogi
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|
| Private | |
| Industry | Consumer Goods |
| Founded | 1969 in Toorak, Victoria, Australia |
| Founder | Jacky Taranto |
| Headquarters | New York, NY |
|
Key people
|
Norman Weisfeld, Bruce Weisfeld, Jimmy Khezri |
| Products | Luxury goods |
| Website | http://www.coogi.com |
Coogi is a fashion brand known for colorful knitwear. Founded in 1969 as "Cuggi" in Toorak, Australia, the label was renamed in 1987. In addition to clothing, the company's 1992 international trademark filing registered the brand for cosmetics and toiletries, leather goods, furniture, textiles, and toys.
Founded in 1969 as "Cuggi" in Toorak, Melbourne, Australia, the label was renamed in 1987 to sound more like an indigenous Australian name. The label was purchased in 2002 by Coogi Partners LLC, a joint venture in New York City; the brand subsequently grew from its core sweater line to a full apparel line, featuring patterns and designs reflective of the signature sweaters. The line expanded to women and children, including T-shirts, jeans, dress shirts, dresses, sweatshirts and matching sweat pants, footwear, handbags, outerwear, bathing suits, and underwear.
Coogi relaunched in 2014 with a focus on the authentic sweater for men, introducing new products and color treatments. According to the New York Times, the label is experiencing a resurgence. Fashion brands such as Rag & Bone, Pigalle, Burton and Supreme have been paying homage to Coogi.
The brand is first mentioned by The Notorious B.I.G. in the song "One More Chance / Stay With Me (Remix)". "Heart throb never, black and ugly as ever, however, I stay Coogi down to the socks, rings and watch filled with rocks". The rapper also mentions the brand in the 1996 song "Hypnotize" in which he raps: "Every cutie wit a booty bought a Coogi". Kicking off a new trend and causing clothing articles to fly off the shelves with consumers rushing to make a purchase.
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Wikipedia