Concours des villes et villages fleuris

The Concours des villes et villages fleuris ("towns and villages in bloom competition") is a contest organized annually in France which aims to encourage communes to adopt and implement policies that improve the quality of life of their inhabitants and enhance their attractiveness to visitors through the provision and maintenance of green spaces and the enhancement of their natural environments. Successful communes are awarded the right to display a badge (showing from one to four flowers) on road signs and in other local promotional material.

The competition was created in 1959 by the French state and it is administered by a distinct national committee since 1972. This committee is still linked to the Ministry of Tourism. All the French communes can take part and there are no application fees. There is not any limitation to the number of awarded communes, so they are not in competition between each other.

The label has experienced a large success since its creation. The first year, already 600 communes took part in it, and the figure rose to 5,300 in 1972, 10,000 in 1993 and 12,000 in 2005.

The label comprises four awards: one, two, three or four flowers, according to the efforts of the municipality. Each award is given according to strict criteria. The "Fleur d'Or" (golden flower) is a special prize awarded to a small number of applicants. Labelled communes display their flowers on road signs at their entrances.

As of 2015, there are some 12,000 awarded cities, towns and villages. They represent a third of all the French communes. 226 of them have 4 flowers.

The Concours des villes et villages fleuris originates in the various horticultural contests that appeared at the beginning of the 20th century. As tourism was growing, competitions were created for train stations and hotels for them to improve their visual quality. The French Touring Club created the first competition dedicated to villages during the 1920s. Called "Concours des villages coquets" (cosy villages contest) it existed until 1939. After the Second World War, the Touring Club created an itinerary of flower-decked roads ("routes fleuries") together with the Horticultural Association and the magazine Rustica. The success of the itinerary led to the creation of the present Concours des villes et villages fleuris in 1959. The competition passed from the French state to a national committee in 1972. Since 1988, its organisation has been the responsibility of the general councils which are the elected assemblies of the departments. The national comity remains the coordinator on a national level.

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Wikipedia