Color of Change
 |
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| Founded | 2005 |
|---|---|
| Founder | James Rucker, Van Jones |
| Type | 501(c)(4) |
| Focus | Civil rights, politics, mass media |
| Location | |
| Method | Online advocacy, lobbying, petitions |
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Key people
|
Rashad Robinson |
|
Revenue
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$548,389 (2013) |
| Slogan | "Changing the color of democracy" |
| Website | www |
Color of Change is a progressive nonprofit civil rights advocacy organization in the United States. It was formed in 2005 in the aftermath of Hurricane Katrina in order to use online resources to strengthen the political voice of African Americans. Color of Change is a 501(c)(4) advocacy organizing with an affiliated political action committee.Rashad Robinson serves as the organization's executive director.
Color of Change was co-founded in 2005 by James Rucker and Van Jones to replicate the MoveOn.org email list model among African American Internet users. Rucker had previously worked for the MoveOn.org Political Action and MoveOn.org Civic Action while Jones was the founder of the Ella Baker Center for Human Rights. Rashad Robinson is the organization's executive director, having joined the organization in May 2011.
Color of Change utilizes the Internet, and specifically e-mail, as its main conduit for communicating with its members. Web 2.0 developments such as social networking sites also contribute to the organization's strategy.
In 2015, Color of Change was ranked 6th on Fast Company's list of the 50 Most Innovative Companies in the World.
The organization gained prominence with its national campaign to assist the Jena Six, in which Color of Change raised $212,000 for the Jena Six legal defense, largely through online donations. The Chicago Tribune's Howard Witt noted that Color of Change was the only national civil rights group to be fully transparent with their use of the funds related to the Jena 6. The Jena campaign was such a galvanizing force that it tripled Color of Change's membership.
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Wikipedia