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Colonial Motor Company

The Colonial Motor Company Limited
Public limited company
Industry Automotive
Automotive industry in New Zealand
Founded 1911 (1911)
Headquarters 57 Courtenay Place, Wellington, New Zealand
Area served
New Zealand-wide
Key people
Hope Gibbons
Services Automobile dealerships
Revenue $789 million [FY2015]
$16 million
$19 million
Total assets $326 million
Total equity $143 million
Website The Colonial Motor Company Limited

The Colonial Motor Company Limited is a Ford and Mazda motor vehicle dealer with outlets throughout New Zealand. From 1911 to 1936 it was Ford Canada’s importer and distributor for New Zealand and assembled Ford cars from knocked down packs. It is also a Kenworth truck dealer.

Colonial Motor Company was notable for its pioneering nine-storey assembly plant which built New Zealand’s Ford cars from 1922 to 1936.

The Colonial Motor Company originated from William Black's American Coach Factory which started operations in 1859 at 89 Courtenay Place, Wellington. In 1881 Black's business became insolvent and was bought by the Empire Coach Factory, coach and carriage builders and wheelwrights — "anything from a tramcar to a wheelbarrow"— of Rouse and Hurrell who expanded the business with new three storied premises calling it Rouse and Hurrell's Empire Steam and Carriage Works. In 1908 director Charles Norwood arranged a Dominion wide Ford of Canada agency. In August 1911 Rouse and Hurrell's business was transferred to a new incorporation, The Colonial Motor Company Limited. Norwood left and formed Dominion Motors. Following negotiations in 1916 a dominant shareholding and control was acquired in 1918 by Hope Gibbons and his family interests and CMC became a main focus of their business activities.

New Zealand's first specialised car assembly plant was begun by CMC in 1919 and completed in 1922 at 89 Courtenay Place, Wellington – a steel box of nine floors, based on the Ford assembly works in Ontario, Canada. The building stood over 30 metres high and was Wellington’s tallest building at the time.

The top two floors were used for administration. Assembly of cars from imported packs of parts started on level 7, and finished vehicles were driven out the ground floor.

In addition to Courtenay Place CMC built smaller assembly plants at Fox Street, Parnell, Auckland and Sophia Street, Timaru. At the end of 1925 assembly staff numbers were 641: Wellington 301, Parnell 188 and Timaru 152 people. At that time daily output was: 25, 20 and 18 respectively. In the 1970s Wellington's former assembly building was given a new facade inspired by a car radiator.

In 1924 an employee demonstrated the K R Wilson Combination Machine. Within three hours he relined the crankshaft bearings, bored them to accurate size and re-bored four cylinders to a standard Ford size. The work would previously have taken 18 to 20 hours. A special assembly bench by Manley Motor Support assisted with quick and accurate re-assembly. The machinery was claimed to bring factory exactness to the local garage and ensure a full 12,000 miles of running without further attention. Other machinery for the same purpose included the Wright Multi-valve Grinder which grinds 4 valves at once, the Ames Cylinder Gauge, the Wilson Crankcase Aligning Jig and Weaver Axle Stand.


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