Coles Online
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| Division | |
| Industry | Online Retail |
| Founded | 1999 |
| Headquarters | Hawthorn East, Melbourne, Victoria, Australia |
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Number of locations
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Australia-wide |
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Key people
|
Alister Jordan Director |
| Parent | Wesfarmers |
| Website | shop.coles.com.au |
Coles Online is an online retail website operated by Coles Supermarkets, one of Australia's largest companies. The service offers a wide range of typical grocery products for purchase via the internet and subsequent home delivery or 'click and Collect' locations. The service is available to more than 85% of the Australian population.
Coles Online first accepted orders in 1999, delivering to selected areas in Sydney and Melbourne although the business model was unprofitable. During the 1999–2000 financial year, the business was reported to be losing A$0.056 for every A$1 of sales.
In order to acquire greater market share and reverse losses, Coles Online purchased Sydney based internet grocery store Shopfast in 2003. Although unprofitable, at the time Shopfast was the largest online grocer in Australia.
During this period, all orders placed by customers were filled in dedicated warehouses and it was not until 2007 when Coles Online, influenced by UK executives recruited to the company, moved to a store-based order fulfilment model.
In July 2008, to complement the new picking processes, Coles Online launched a new website with a view to making Internet shopping faster and easier for customers, as well as adding many new features already standard for other online grocery stores, but at that time still absent from the Coles site.
With the new website and order fulfilment model in place, Coles Online undertook an aggressive expansion program to extend delivery areas beyond Melbourne and Sydney, the only two cities included in the online program since 1999. In October 2008 the delivery area was extended to Newcastle and Canberra, as well as Brisbane and The Gold Coast, with the Sunshine Coast added in February 2009. By October 2009 Queensland was the top retail market for Coles Online in Australia, surpassing the New South Wales and Victoria regions that had been in operation for 10 years.
In April 2009, Coles Online began deliveries to Perth for the first time, and in June of the same year became the first major grocery retailer to introduce online shopping to Adelaide. Coles Online also began deliveries to Hamilton Island in mid 2009 and ceased them in 2016.
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