Coles Express
 |
|
| Coles Express | |
| Subsidiary | |
| Industry | Automotive and retail |
| Founded | July 2003 |
| Headquarters |
Hawthorn East, Melbourne, Australia |
|
Number of locations
|
695+ |
|
Key people
|
Alister Jordan Director (Convenience & Fuel at Coles) |
| Products | Petrol, convenience and grocery |
| Revenue |
 A$6.7 billion (2016) |
| Parent | Wesfarmers |
| Website | www.colesexpress.com.au |
Eureka Operations Pty Ltd (trading as Coles Express) is an Australian chain of convenience stores at Shell Australia petrol stations. Its operations are managed by Coles.
The business venture and corresponding fuel discount offer was launched in July 2003 in response to the similar offer by rival Woolworths Limited some years earlier, proving attractive to shoppers.
Coles Myer purchased the retail business of Shell Australia multi-site franchisees in 2003 for A$94 million. Shell is the exclusive supplier of fuel products, leases the service station property to Coles, and maintains the presence of the "pecten" and other Shell branding on the price board and other signage.
Approximately 270 independently franchised Shell service stations, remain unassociated with Coles Express and where the fuel discount offer is not accepted.
Despite revenue for FY16 decreasing, Wesfarmers stated that excluding fuel sales (which have declined), in-store sales increased.
The Coles Express brand originally referred to a small number of medium-sized supermarkets Coles ran in the central business districts of Melbourne, Sydney and Brisbane. With the launch of Coles' fuel offer, these were rebranded Coles Central.
The current Coles Express chain began at more than 150 service stations in Victoria on 28 July 2003. After this initial trial, it was followed by a national roll-out from 1 December the same year, starting with New South Wales, and completed in mid-2004. The initial success of the discount offer saw fuel shortages in Victoria after the offer began in New South Wales – where Shell's busiest sites are located – as Shell failed to cope with the distribution of a 30 percent increase in demand.
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Wikipedia