Cloud rap
| Cloud rap | |
|---|---|
| Other names | Trillwave |
| Stylistic origins |
|
| Cultural origins | 2000s |
| Other topics | |
Cloud rap (also known as trillwave) is a genre of hip hop music which through its methods of composition intends to produce a hypnagogic, dream-like aesthetic.
Rapper Lil B has been credited as being a pioneer of its cloud rap, allegedly even coming up with the genre's name in 2009, while being interviewed by rap writer Noz. Cloud rap artists have been noted to employ "chant-like" vocal samples, as to create a "surreal" effect. According to Nico Amarca of Highsnobiety, the genre was initially defined by the use of "nonsensical catchphrases and Twitter baits", as to parody and embrace internet culture, from which it was created. Amarca also believed Yung Lean to have changed cloud rap through his "melancholic, dreamy rapping". According to FACT, the genre describes "pretty much any lo-fi, hazy rap that makes its way to the net". The genre garnered mainstream attention when rapper A$AP Rocky debuted in 2011. Cloud rap has gotten popular on the "blogosphere", but its general interest has waned.
Cloud rap music has been created by producers such as Clams Casino, Eric Dingus, and Shlohmo, and rappers such as Main Attrakionz, Cities Aviv, Yung Lean. Notable cloud rap releases include A$AP Rocky's Live. Love. A$AP and Long.Live.A$AP. Walker Chambliss, also known as Walkmasterflex, released 3 Years Ahead: The Cloud Rap Tape, which FACT described as defining for the genre.
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