Clean & Clear
| Product type | Skin care products |
|---|---|
| Owner | Johnson & Johnson |
| Country | U.S. |
| Introduced | 1956 |
| Related brands | Neutrogena |
| Markets | 46 countries |
| Previous owners | Revlon |
| Tagline | "Clean & Clear and under control" |
| Website | www |
Clean & Clear is a line of dermatology products owned by Johnson & Johnson.
The products are similar to their Neutrogena line (which J&J bought in 1994), but less expensive.
Most products aim towards young women, but some treat a wider range of conditions, such as the "SOFT" line, focused on facial moisturizing. Clean & Clear is currently available in 46 countries.
The first Clean & Clear product was a skin cleanser. Revlon introduced lotions and bar soap by 1986, and hair conditioner and shampoo by 1989.
The brand was originally developed by Revlon as a line of sensitive skin personal care items and was introduced by 1956. The Clean & Clear name referred to the fact that the products contained no fragrance or dyes, and left no residue after rinsing. The original line featured shampoos, conditioners and facial skincare products. In 1991, Revlon sold Clean & Clear to Johnson & Johnson.
In 1993, Clean & Clear adopted its current slogan, "Clean & Clear and Under Control". Johnson & Johnson repositioned Clean & Clear within the market, focusing on acne. In 2000, Johnson & Johnson used the brand to experiment with online marketing, using the Clean & Clear Talking Postcard Superstitial campaign to develop a presence in online teen communities. The campaign won at the Massachusetts Interactive Media Council Awards in the online advertising category.
In 2010, Clean & Clear ventured into celebrity and charity partnership strategies with the Do Something nonprofit organization and star Demi Lovato, launching the program "Join the Surge". In 2011, Clean & Clear began a partnership with the United Nations Foundation's Girl Up campaign, cosponsoring a "Unite for Girls" tour with Lily Halpern and a fundraising promotion at Target stores.
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