Citycell
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| Private Limited | |
| Industry | Telecommunications |
| Founded | 1989 |
| Headquarters | 8th Floor Pacific Center, 14, Mohakhali C/A, Dhaka, Bangladesh |
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Area served
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Bangladesh |
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Key people
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| Products | Telephony, CDMA, EVDO |
| Brands | Citycell, Zoom Ultra |
| Parent | Pacific Motors Limited (37.95%) Far East Telecom Limited (17.51%) SingTel Asia Pacific Investments Pte Ltd. (44.54%) |
| Website | citycell |
Citycell (Bengali: সিটিসেল) (Pacific Bangladesh Telecom Limited) is the oldest mobile operator of Bangladesh. It is the only mobile operator in the country using CDMA and EVDO technology. As of August 2016, Citycell's total mobile subscriber base is 0.142 million. Citycell is currently owned by SingTel (44.54%), Pacific Motors (37.95%) and Far East Telecom (17.51%). It is the smallest mobile operator of Bangladesh in terms of subscribers.
In 1989 Bangladesh Telecom Limited (BTL) was awarded a license to operate cellular, paging, and other wireless communication networks. Then in 1990 Hutchison Bangladesh Telecom Limited (HBTL) was incorporated in Bangladesh as a joint venture between BTL and Hutchison Telecommunications (Bangladesh) Limited. HBTL began commercial operation in Dhaka using the AMPS mobile technology in 1993 and became the 2nd cellular operator in South Asia (after Sri Lanka's Celltell, established on 1989). Later that year Pacific Motors bought 50% of BTL. By 1996 HBTL was renamed as Pacific Bangladesh Telecom Limited (PBTL) and launched the brand name 'Citycell Digital' to market its cellular products.
By the end of 2007 Citycell had refurbished its old brand identity and introduced a new logo and corporate identity; the new logo is very reminiscent of the old logo. However the slogan "because we care" has remained unchanged.
In early 2010 Citycell's senior management was reshuffled. A new CEO, Mehboob Chowdhury was brought in as well as a COO, David Lee. In February Chowdhury took office. He is an experienced executive, as he has had involvement with Aktel (now Robi), Warid (Now Airtel), Banglalink (Chief Commercial Officer 2005-2006) and Grameenphone (Director of Sales and Marketing 1998-2005)
On 20 October 2016, the Bangladesh Telecommunication Regulatory Commission suspended the spectrum allocation of Citycell due to huge amount of dues. But on 3 November 2016, the Supreme Court of Bangladesh directed the BTRC to reinstate its spectrum and on 6 November 2016, BTRC returned the suspended spectrum to Citycell.
Citycell uses the following numbering scheme for its subscribers:
+88 011 N1N2N3N4N5N6N7N8
where, 880 is the International Subscriber Dialing Code for Bangladesh and is needed only in case of dialing from outside Bangladesh.
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Wikipedia