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Ciao Italia: Live from Italy

Ciao Italia: Live from Italy
Madonna in short cropped hair, wearing a red flamenco dress. She puts up both of her hands above her head
Video by Madonna
Released May 24, 1988
Recorded
Genre Live
Length 101 mins
Label
Director Egbert van Hees
Producer Riccardo Mario Corato
Madonna video chronology
Madonna Live: The Virgin Tour
(1985)
Ciao Italia: Live from Italy
(1988)
Blond Ambition World Tour Live
(1990)

Ciao Italia: Live from Italy (credited as Madonna: Ciao, Italia! Live from Italy in the video sequence) is a video album by American singer-songwriter Madonna and was released by Warner Reprise Video and Sire Records on May 24, 1988. It contained footage from a previous TV special of the Who's That Girl World Tour, Madonna in Concerto, broadcast in Europe in 1987, filmed at the Stadio Comunale in Turin, Italy. The video release also contained footage from shows recorded in Florence, Italy and Tokyo, Japan, the latter having previously been released as a Japanese TV special and home video release, Who's That Girl: Live in Japan. The decision to release Ciao Italia was spurred by the fact that this previous release became a commercial success in Japan. A re-release of the video took place in 1999, when it was released in DVD format, with a stereo soundtrack containing the songs only.

The video received positive reviews from critics, who noted Madonna's showmanship and her skills as a performer. They also complimented the camera work in the video, for enhancing the visual aspects of the tour. Ciao Italia topped the Music Video sales chart of Billboard, and became the second best-selling music video cassette of 1988. It was certified platinum by the Recording Industry Association of America (RIAA) for shipment of 100,000 copies.

Madonna's 1987 Who's That Girl World Tour was a critical and commercial success, earning US $25 million and playing in front of an audience of 1.5 million. When the time came for the video release of the tour, Warner Bros. decided to release it only in Japan, where Madonna's previous video albums had not been released. This decision was also backed by the profit that the Who's That Girl World Tour had achieved from its Japanese leg. Named as Who's That Girl: Live in Japan, the video contained a live date from the tour, filmed at Korakuen Stadium in Tokyo, Japan on June 22, 1987. It was also aired as a television special in Japan only and was the first television broadcast there, using Dolby Surround sound. The release was a commercial success, prompting Warner to release a different version of the tour video, for the rest of the world. Although the Japanese concert was released on VHS and LaserDisc, Warner Music Japan has never officially made it available on DVD.


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