Christmas seal

Christmas seals are labels placed on mail during the Christmas season to raise funds and awareness for charitable programs. They have become particularly associated with lung diseases such as tuberculosis, and with child welfare. Christmas seals are regarded as a form of cinderella stamp in contrast with Christmas stamps used for postage.

At the beginning of the 1900s tuberculosis was a greatly feared disease, and its harmful effects on children seemed particularly cruel. In 1904, Einar Holbøll, a Danish postal clerk developed the idea of adding an extra charitable stamp on mailed holiday greetings during Christmas. The money raised could be used to help children sick with tuberculosis. The plan was approved by the Postmaster and the King of Denmark (Christian IX).

In 1904 the world’s first Christmas seal was issued, bearing the likeness of the Danish Queen (Louise of Hesse-Kassel) and the word Julen (Christmas). Over 4 million were sold in the first year at DKK 0.02 per seal.

During the first six years, enough funds were raised to build the Christmas Seal Sanatorium in Kolding, which was opened in 1911. The same year the sanatorium was transferred to the administration of the Danish National Association to Combat Tuberculosis as it was considered a waste of resources to have two organisations working towards the same purpose. The Danish Christmas Seal Committee – today known as Julemærkefonden (the Christmas Seal Fund) - decided at that time to put all future collected funds to use in building and operating convalescent homes for children.

Soon after Denmark issued the first Christmas seal, Sweden and Iceland followed. Seals then spread throughout Scandinavia and every major country in Europe, and are still popular today. Christmas seals have been issued by hundreds of different societies, nationally, and locally in Asia, Africa, North and South America, and Australia. The majority of all TB seals since then were issued at Christmas time and included the international symbol against TB, the double barred Cross of Lorraine.

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Wikipedia