Chowking

Chowking Food Corporation

Logo used since 2001
Type	Public (: JFC)
Industry	Restaurants
Founded	1985
Founder	Robert Kuan
Headquarters	5th Floor, Jollibee Plaza, Emerald Ave. Ortigas Center, Pasig, Philippines
Key people	Tony Tan Caktiong (Chairman)
Products	Fast food
Revenue	PhP 10.1 billion (2007)
Net income	PhP 1 billion
Parent	Jollibee Foods Corporation
Website	Official website

Chowking (Chinese: ) is a Philippine-based chain. The concept combines a Western fast food service style with Chinese food. Chowking predominantly sells noodle soups, dim sum, and rice toppings. The company was founded in 1985, at a time when Western-style burger joints were dominating the Philippine fast food scene.

In 1989, Chowking started expanding its market share amid the volatility of the domestic market. It opened its franchising operations and made its entry into the provincial markets the same year. On January 1, 2000, Chowking became a wholly owned subsidiary of Jollibee Foods Corporation. The new owner commenced store renovations to create a new corporate look for Chowking that would result in a comprehensive change for each store.

Chowking opened its first store in the United States through a franchise agreement with a US-based Filipino-American Company.

Chowking entered Jakarta, Indonesia and maintained two key stores to study the feasibility of the market. At this time, the company began to explore other potential locations and key cities as part of its long term expansion plans.

In the Philippines, the company received the coveted “The Marketing Company of the Year” award from the Philippines Marketing Association and also attained its second “Hall of Fame for Most Outstanding Filipino Franchise” award from the Philippines Franchise Association.

In 2006, the Chowking Food Corporation opened a United Arab Emirates (UAE) store location, increasing its international presence to seventeen outlets.

To ensure its continued growth, Chowking explored markets outside the Philippines. In 2008, Chowking had over 400 stores within the Philippines, United States, Middle East and Indonesia. Chowking has steadily been expanding its network in the Philippines. It is able to ensure the freshness of its food and the reliability of its supply through its main commissaries in Highland, Muntinlupa City and Sucat, Parañaque City, as well as satellite commissaries in Iloilo, Cebu, Cagayan de Oro, Davao, and Pangasinan. In Dubai, in the United Arab Emirates, Chowking's commissary serves ten stores and is expanding to other areas.