Chocapic

Chocapic is a chocolate-flavoured whole-grain breakfast cereal distributed by Nestlé in most of Europe, the Middle-East and Latin America. The cereal was introduced in 1984. Chocapic has been available to consumers in Portugal since 1986.

The cereal consists of cocoa flavored wheat flakes. Chocapic is available in 30 grams, and 375 grams packages. The cereal's mascot is Pico, a dog that loves chocolate, and is always referring to the fact that Chocapic has a strong chocolate flavour. In later advertisements he is seen with a child preventing several thieves from stealing the cereal and explaining the origin of Chocapic (the most usual explanation being that a balloon filled with chocolate burst and landed in a field, creating the choco petals). A new product related to this cereal, Chocapic Duo, has been recently created, which features the usual chocolate petals, and also features white chocolate flavored petals as well, creating a new product.

Similar in flavor and texture to Chocapic is KoKo Krunch, produced and marketed by Nestlé throughout Asia and Chocos by Kellogg's.

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