Chartboost
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| Industry | Mobile games, Advertising |
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| Founded | 2011 |
| Founder | Maria Alegre, Sean Fannan |
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Number of locations
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San Francisco, Amsterdam |
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Key people
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Number of employees
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160 |
| Website | chartboost |
Chartboost is a San Francisco-based mobile game discovery and monetization platform. The company, which acts as a business engine for mobile games, allows video game developers to create customized interstitial and video ads, promote new games, and swap traffic with one another. Developers have direct access to game data derived from Chartboost-enabled games. As of 2016, Chartboost had been integrated into more than 300,000 games with 40 billion game sessions per month. The company has raised $21 million in funding and has offices in San Francisco and Amsterdam.
Game developers use the Chartboost mobile platform to design custom interstitial and video advertisements, build user bases, generate revenue, negotiate business deals with other developers, as well as track and analyze sales and promotion data.
Chartboost’s cross-promotion product allows developers to show promotions for a new game to players in their other games, allowing them to leverage their own portfolio of engaged players to support a successful launch.
Through the Chartboost Direct Deals Marketplace, developers connect and arrange advertising deals with no intermediary or fees. The marketplace aims to increase a game's user base and revenue through easily arranged cross promotion techniques. A Group feature allows multiple developers to partner up on deals, acting as an alternative to one-to-one deals.
Chartboost only shows promotions to active gamers creating an ecosystem where developers receive quality users, at scale .
Chartboost Video is a free, games-only technology feature that integrates with the service's Cross-Promotion and Direct Deals Marketplace. Featuring high-definition videos, Chartboost Video enables developers to customize the design and execution of their video ad campaigns. The service is offered in conjunction with Reward Video, which awards players with virtual currency when they opt to view an offered video.
Chartboost InPlay is a customizable, interactive advertisement layer that allows developers to create aesthetically relevant promotions which display directly in a player's gameplay environment. InPlay is intended to create promotions that seamlessly integrate with the look and feel of a particular game. The native advertising solution supports standard Chartboost features such as tracking and reporting, player targeting, and cost per impression maximization.
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Wikipedia