Cellcast Group

Cellcast Group is a broadcasting company based in the United Kingdom. They operate channels on the Sky, Freesat and Freeview TV platforms in the UK which consist of participatory television programming such as chat shows. They are also a provider interactive telephony technology such as delivering monetizable content to cellphones. They first started operating in 2002, when their flagship channel, Babestation launched. All of their channels are broadcast free-to-air. The company is often associated with Square 1 Management Ltd, especially on DTT.

Babestation, Get Lucky TV and Lucky star operate as standard chat channels during the day on satellite and Televised sex lines during the night across all TV platforms .

Cellcast also has operations in India and broadcasts chat shows and quiz shows (although no Televised sex lines unlike the UK) through paid programming on existing TV channels.

...
Wikipedia