*** Welcome to piglix ***

Carrozzeria Touring

Carrozzeria Touring Superleggera S.r.l.
Private
Fate Production ceased 1966
Production resumed 2008
Predecessor Carrozzeria Falco (owned by Vittorio Ascari, older brother of race driver Antonio)
Founded Milan, Italy (March 25, 1926 (1926-03-25))
Founder Felice Bianchi Anderloni
Gaetano Ponzoni Vittorio Ascari
Headquarters Terrazzano di Rho, Milan, Italy
Area served
Worldwide
Products Bentley Continental Flying Star by Touring
Alfa Romeo Disco Volante by Touring
Touring Berlinetta Lusso
Services automotive design, coachbuilding, engineering, homologation, non-automotive industrial design, restoration of classic cars
Website www.touringsuperleggera.eu

Carrozzeria Touring Superleggera is an automobile coachbuilder established on 25 March 1926 in Milan, Italy by Felice Bianchi Anderloni (1882–1948) and Gaetano Ponzoni. Carrozzeria Touring became well known for both the beauty of its designs and patented superleggera construction methods.

After achieving success through the middle of the 20th century, business began to decline as automobile manufacturers replaced body-on-frame automobile construction with monocoque construction and increasingly took coachbuilding in-house. The original firm ceased production in 1966, but Carlo Felice Bianchi Anderloni and Carrozzeria Marazzi preserved the "Touring Superleggera" trademark and used it on several occasions to support the company's heritage. The trademark was purchased by the current owner, a family business, which resumed business activities in 2006 under the name Carrozzeria Touring Superleggera S.r.l.; the firm is headquartered nearby Milan, its hometown.

Carrozzeria Touring traces its roots to the 1926 purchase of a controlling interest in the Milan-based coachbuilder, Carrozzeria Falco, by Milanese lawyers Felice Bianchi Anderloni (1882–1948) and Gaetano Ponzoni from Carrozeria Falco's founder, Vittorio Ascari. The new owners changed the name of the firm to Carrozzeria Touring. Bianchi Anderloni, a former test driver for Isotta-Fraschini and Peugeot Italia employee, assumed styling and engineering duties while Ponzoni assumed responsibility for administration of the firms business activities.

Carrozzeria Touring's location at Via Ludovico da Breme 65 placed the coachbuilder in close proximity to automobile manufacturers Alfa Romeo, Citroën and Isotta-Fraschini. Predictably, Touring's first bodywork assignments were for chassis produced by these companies.

Bianchi Anderloni came to Touring more as an automobile designer than a car constructor, and learned the mechanics of the trade as the company progressed. The company licensed Charles Weymann's system of fabric-covered lightweight frames, a predecessor of their own Superleggera construction system. Touring hired Giuseppe Seregni, who previously collaborated with Bianchi Anderloni on the 1927 Isotta-Fraschini 'Flying Star', as Carrozzeria Touring's first professional designer.


...
Wikipedia

...