Cardinal Path
Activating Data For Competitive Advantage
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| Subsidiary | |
| Industry | Google Training |
| Founded | 2011 (Cardinal Path) 2016 (Dentsu Aegis Network) |
| Headquarters | Chicago, United States |
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Key people
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John Hossack (CEO) |
| Products |
Digital Intelligence |
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Number of employees
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circa 200+ (2017) |
| Parent | Dentsu Aegis Network |
| Website | CardinalPath.com |
Data Analysis
Digital Marketing
John Hossack (CEO)
David Booth
Corey Koberg
David Eckman
Digital Intelligence
Digital Marketing
Cardinal Path is a multinational digital analytics consultancy headquartered in Chicago, IL, and is a wholly owned subsidiary of the digital marketing communications company Dentsu Aegis Network. Cardinal Path specializes in Internet-related, mobile and social media services that include analytics, data science, tag implementation, data analysis & insights, online advertising, search engine optimization, and Google Adwords and Google Analytics training. Cardinal Path is an official Google Partner Premium Reseller of Google Analytics 360 Suite. They are also an official Adobe Partner and work with enterprise organizations to implement and activate Adobe Analytics.
Cardinal Path was founded in 2011. In March 2016, the company was sold to Dentsu Aegis Network whose principal services are communications strategy through digital creative execution, media planning and buying, internet marketing, and content creation, brand tracking, and marketing analytics.
Cardinal Path was founded by John Hossack, David Booth, Corey Koberg, David Eckman and Alex Langshur. These five united their individual companies to form Cardinal Path as a consultancy to provide digital intelligence, digital marketing, and training services to businesses. The company has 100+ employees across the US and Canada. It has a long history as a Google partner and was the first reseller of Google Analytics 360 Suite (formerly Google Analytics Premium). Additionally, Cardinal Path is a Google training affiliate through its Partner Academy.
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