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Captivate Network


Captivate is a digital media company with a network of 12,000 high-resolution, flat-panel elevator and lobby displays in 1,800 premier office buildings across North America. Published in two countries and two languages, the network spans over 31 metro areas or Designated Market Areas across the United States and Canada with a combined unique audience of 11.3 million viewers each month.

Captivate employs a team of editors who customize business, news, sports and lifestyle content, in real time for the specific audience the network serves and the short form writing appropriate for its digital screens. Captivate is a 13-time recipient of B2B Magazine's Media Power 50 Award.

The editors source content from over 100 providers - such as The Wall Street Journal, The Associated Press, USA Today, Washington Post, Business Insider, The Atlantic, The Canadian Press as well as its own original content to engage and inform tenants in premier commercial real estate buildings.

The New York-based company serves corporate, advertising and real estate customers.

Captivate has offices in Greater Boston, New York City, Chicago, Los Angeles and Toronto.

Designated Market Areas:

United States: Atlanta Austin Boston Chicago Cleveland Columbia, South Carolina Dallas Denver Detroit Hartford Houston Indianapolis Los Angeles Memphis Miami Milwaukee Minneapolis-St. Paul New York Philadelphia Phoenix San Diego San Francisco Seattle Tampa Tulsa Washington, D.C.

Canada: Calgary Edmonton Montreal Toronto Vancouver

The idea for Captivate came during an elevator ride when Mike DiFranza saw an opportunity to exploit people’s uneasiness in crowded elevators by providing video media for them to watch and started the company with co-founders Todd Newville and Ray Pineau in October 1997, with its first installation at Boston’s Seaport Hotel a year later in October 1998.


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