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Candy Crush

Candy Crush Saga
Candy Crush logo.png
Developer(s) King
Publisher(s) King
Distributor(s) Activision Blizzard
Platform(s) App Store, Google Play, Windows Phone Store, Amazon Appstore, Microsoft Windows, Linux
Release date(s) Browser:
April 12, 2012
iOS:
November 14, 2012
Android:
December 14, 2012
Fire OS:
December 11, 2014
Windows Phone:
September 6, 2012
Microsoft Windows:
July 29, 2015
Genre(s) Puzzle

Candy Crush Saga is a free-to-play mobile match-three puzzle video game released by King on April 12, 2012, for Facebook; other versions for iOS, Android, Windows Phone, and Windows 10 followed. It is a variation on their browser game Candy Crush.

In the game, players complete levels by swapping colored pieces of candy on a game board to make a match of three or more of the same color, eliminating those candies from the board and replaced with new ones, which could potentially create further matches. Matches of four or more candies create unique candies that act as power-ups with larger board-clearing abilities. Boards have various goals that must be completed within a fixed number of moves or limited amount of time, such as a certain score or collecting a specific number of a type of candy.

Candy Crush Saga is considered one of the first and most successful uses of a freemium model; while the game can be played completely through without spending money, players can buy special actions to help clear more difficult boards, from which King makes its revenues from. Around 2014, over 93 million people were playing Candy Crush Saga, while revenue over a three month period as reported by King was over $493 million.

Candy Crush Saga is a "match three" game, where the core gameplay is based on swapping two adjacent candies among several on the gameboard as to make a row or column of at least 3 matching-colored candies. On this match, the matched candies are removed from the board, and candies above them fall into the empty spaces, with new candies appearing from the top of the board. This may create a new matched set of candies, which is automatically cleared in the same manner. The player scores points for these matches and gains progressively more points for chain reactions. Additionally, creating matches of four or more candies will create a special candy that, when matched, can clear a row, column, or other section of the board.

The game is split among many levels, which must be completed in sequence. Each level poses a different challenge to the user, such as achieving a minimum score in a fixed number of moves or clearing candies in a fixed number of moves to bring special ingredients to the bottom of the board. Boards have a number of different configurations and may include special spaces that have their own unique rules, such as spaces covered with jelly that must be cleared by making a match on that space. If the player meets the level's goal, they will be given from one to three stars based on their score and can proceed onto the next level. Otherwise, they will lose one life and must try again. If the player runs out of lives, they have to wait for some period of real-world time while their lives regeneration before attempting the level again. Completed levels can be replayed if desired.


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