Canal 9 (Argentina)
 |
|
| Buenos Aires | |
|---|---|
| Branding | El Nueve |
| Slogan |
Viviendo con vos ("Living with you") |
| Channels |
Analog: 9 (VHF) Digital: 35 (UHF-ISDB-T) |
| Owner | Prime Argentina S.A. (95%) HFS Media S.A. (Telearte S.A.) |
| Founded | 1960 |
| First air date | July 9, 1960 |
| Former channel number(s) |
CADETE, S.A. (1960-1963) Color 9 (1979-1980) Canal 9 Libertad (1984-1999) Azul Televisión (1999-2002) |
| Website | http://www.elnueve.com.ar |
Canal 9 Known commercially as El Nueve, is an Argentine television network based in Buenos Aires. It is a general entertainment station which offers news, soap operas, talk shows, and movies.
After the fall of the second government of Juan Perón, the military government of Pedro Eugenio Aramburu opened three new television licenses in Buenos Aires for bidding: channels 9, 11 and 13. The winner for channel 9, which would bear the callsign LS 83 TV, was Compañía Argentina de Televisión, S.A. (CADETE), which began its broadcasts in 1960. Canal 9's stock was partially owned by foreign companies, including the United States' NBC.
In 1963 Alejandro Saúl Romay, who was the owner of Radio Libertad and known as "the czar of TV", became the manager of Canal 9, and in the following years he acquired the stock held by the foreign investors, transforming Canal 9 into the first television station fully funded by Argentine capital. Under his leadership, Canal 9 became competitive in the ratings, fighting for first place with Canal 13 and then Canal 11.
In 1974, during Juan Perón's third term as President of Argentina, Canal 9 was seized by the government along with channels 11 and 13, remaining as a state-owned station throughout the following military regime, this time under Argentine Army administration. It began color broadcasts in 1980.
The station was re-privatized in 1983, and Alejandro Romay regained control of the channel in the bidding process, a position he would hold from taking possession of the station on May 25, 1984, until 1997. In the five months between the return to democracy and Romay's taking control of the station, Alfredo Garrido took over as administrator, sowing the seeds for Canal 9's return to the top of the ratings throughout the remainder of the 1980s. Romay's long term as the owner of Canal 9 made him one of the most powerful figures in Argentine media. Following its re-privatization, the station was renamed "Canal 9 Libertad" and a new logo debuted for this purpose. In 1997, new studios were constructed in the Buenos Aires neighborhood of Colegiales.
At its height under Romay, Canal 9 adopted as part of its visual identity a dove near the number 9 logo, which earned the channel the nickname of El canal de la palomita ("The channel of the little dove"). It was replaced with a new logo in 1995.
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Wikipedia