Canadian Club Whisky
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Canadian Club
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| Type | Canadian whisky |
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| Manufacturer |
Beam Suntory (2011–present)
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| Country of origin | Canada |
| Introduced | 1858 |
| Proof (US) | 80 |
| Website | canadianclub |
Beam Suntory (2011–present)
Canadian Club is a brand of Canadian whisky produced by Beam Suntory. Popularly known as CC, Canadian Club was created by Hiram Walker and Sons, an evolution of a brand around a product that took place over the second half of the nineteenth century. Hiram Walker merged with Gooderham & Worts, Ltd. in 1926, yielding Hiram Walker-Gooderham & Worts, Ltd..
Hiram Walker founded his distillery in 1858 in Detroit. He first learned how to distill cider vinegar in his grocery store in the 1830s before moving on to whisky and producing his first barrels in 1854. However, with the Prohibition movement gathering momentum and Michigan already becoming "dry", Walker decided to move his distillery across the Detroit River to Windsor, Ontario. From here, he was able to export his whisky and start to develop Walkerville, a model community that Walker financed to provide housing and services for his employees.
Walker's whisky was particularly popular in the late 19th century gentlemen's clubs of the United States and Canada; hence it became known as "Club Whisky". Walker originally positioned the whisky as a premium liquor, pitching it not only on its smoothness and purity but also its five-year oak barrel aging.
Club Whisky became very popular and American distillers petitioned for the inclusion of the word "Canada" on the bottle to distinguish it from their competing whiskies, thinking it would hamper the popularity of Walker's. This backfired, only making Club Whisky more exclusive. Walker saw this and changed the label again in 1889 adding the word "Canadian" to the top of the label, distinguishing Walker's recipe for his whisky from the other processes of the time. In 1890, the word "Canadian" was moved down from the top of the label and incorporated into the name of the whisky.
Walker's distillery passed to his sons upon his death in 1899. At one point, the Walkers employed almost the entire population of Walkerville, where they built police and fire stations, brought in running water and installed street lights. In 1890, the Canadian government acknowledged Walkerville as a legal town. It was incorporated into Windsor in 1935.
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Wikipedia