California Perfume Company
 |
|
| Public | |
| Traded as | : AVP S&P 400 Component |
| Industry | Personal |
| Founded | 1886 |
| Founder | David H. McConnell |
| Headquarters | London, United Kingdom |
|
Key people
|
Jan Zijderveld (CEO) James Wilson (Vice President & CFO) |
| Products |
Cosmetics Perfume Clothing Toys |
| Revenue |  US$ 5.72 billion (2016) |
 US$ 321.9 million (2016) |
|
| US$ -107.4 million (2016) |
|
| Total assets | US$ 3.42 billion (2016) |
| Total equity | US$ -848 million (2016) |
|
Number of employees
|
~26,000 (2016) |
| Website | AvonCompany.com |
|
Footnotes / references |
|
Avon Products, Inc, known as Avon, founded by David H. McConnell in 1886 is a direct selling company in beauty, household, and personal care categories. Avon had annual sales of $5.7 billion worldwide in 2016.
It is the fifth-largest beauty company and, with 6.4 million representatives, is the second largest direct selling enterprise in the world (after Amway). Avon Products is a multi-level marketing company. The company's CEO is Jan Zijderveld, who was appointed to the position in February 2018.
David H. McConnell was first a struggling door-to-door salesman who used to sell books to New York homes. In September 1886, he decided to sell perfumes rather than books. He started the new business in a small office at 126 Chambers Street, Manhattan, New York. McConnell changed the company name in 1892 when his business partner suggested he call it the "California Perfume Company". His business partner was living in California at the time and suggested the name because of the abundance of flowers in California.
In 1894, Alexander D. Henderson, Vice-President and Treasurer, joined the company and helped to shape its policies and assist in its growth. On June 16, 1909, McConnell and Henderson signed an agreement of Corporation for the California Perfume Company in the state of New Jersey. On January 28, 1916, the California Perfume Company was incorporated in the state of New York. McConnell, Henderson, and William Scheele were listed as company officials.
The California Perfume Company, Inc. of New York filed their first trademark application for Avon on June 3, 1932 with the USPTO. Part of the description for goods and services provided to the USPTO included "perfumes, toilet waters, powder and rouge compacts, lipsticks", and other toiletry products. First use and commercial use for Avon by the California Perfume Company was on September 1, 1929. Registration was granted on August 30, 1932.
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