Cafemom
 |
|
| Type of business | Private |
|---|---|
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Type of site
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English |
| Founded | New York, New York |
| Headquarters | New York, New York |
| Key people | Michael Sanchez, co-founder and CEO Andrew Shue, Co-founder |
| Employees | 120 (April 2013) |
| Website | Cafemom.com |
| Alexa rank |
 1,578 (February 2013[update]) |
| Registration | Optional |
| Launched | December 2006 |
| Current status | Active |
1,343 (April 2014[update])
CafeMom is an ad-supported social networking site which is targeted at mothers and mothers-to-be. It was founded in 2006 by Andrew Shue and Michael Sanchez.
Within one year of its launch, CafeMom became the most trafficked website for women (by page views) on the Internet, according to comScore. CafeMom gets more than 8 million unique visitors a month, accounting for over 140 million page views. According to their own website, as of 2009, CafeMom.com has turned profitable.
On March 30, 2010, CafeMom announced the launch of The Stir, a new blog for moms featuring topics such as celebrity gossip, parenting dilemmas (and solutions), current events, and home decorating.
Based in New York City, the company has about 120 employees. CafeMom is owned by privately held CMI Marketing.
CafeMom was founded in 2006 by Michael Sanchez and Andrew Shue. In 1999, the childhood friends established CMI Marketing and subsequently ClubMom, the predecessor to CafeMom. ClubMom was a web site that provided parenting information in the form of blogs, articles and message boards. It also organized a shopping rewards program with sponsors. ClubMom ran until 2007, when CMI Marketing ended the website in order to focus on their sister site by the name of CafeMom.
The idea of CafeMom originated with Andrew Shue when he became a father and he saw how his wife counted on other mothers for support and information. Shue realized that there was a need for mothers to share and talk with other women and there was nothing out there that was bringing them together.
CMI Marketing put together ideas of how the CafeMom website would look and function by looking at features of other social networking sites. The company then took these ideas and simplified them when creating CafeMom.
CafeMom went live on November 15, 2006. Many original ClubMom members were encouraged to join the newly formed social networking site CafeMom in order to help it succeed.
CafeMom is owned by CMI Marketing Inc., a New York-based company, founded in 1999, which offers Internet community services. The services typically involve online chatting and photo sharing. CMI Marketing Inc. primarily makes money via advertising revenue. They also have investors Highland Capital Partners and Draper Fisher Jurvetson invested some $5 million in the company.
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