Café Rouge
 |
|
| Private | |
| Industry | Restaurant |
| Founded | 1989 |
| Headquarters | London, UK |
| Parent | Tragus Ltd. |
| Website | www.caferouge.co.uk |
Café Rouge is a French-styled restaurant chain, with over 120 sites across the UK. Café Rouge is part of a bigger restaurant network owned by Tragus Group Ltd.
Café Rouge was founded by Roger Myers and Karen Jones as a small restaurant chain in 1989. As the brand grew, Myers and Jones incorporated the chain into a larger restaurant group: the Pelican Group. In July 1996, Whitbread purchased Pelican Group - comprising 110 restaurants under the Dôme, Mamma Amalfi and, primarily, Café Rouge brands - for £133m.
The restaurant chain gained much exposure after frequently being mentioned in the 1996 novel Bridget Jones's Diary, with the main character Bridget Jones (and her friends) visiting her local branch of the restaurant regularly throughout the novel.
In May 2002, Whitbread sold Pelican to Tragus Group in a management buy-in for £25m.
In 2009, Cafe Rouge began a partnership with the Gourmet Society, offering their members discounts on production of a Gourmet Society restaurant discount card.
In February 2011, Café Rouge introduced a new fast-service format to the brand. Café Rouge Express at London Euston railway station and Southampton's WestQuay shopping centre, aims to reduce customer waiting time and the reduced menu range is available to eat in or take away.
In 2012, it was reported that Café Rouge intended investing in excess of £20m refurbishing its restaurants over the next few years, starting with the Hampstead branch. Created by Afroditi Krassa, the new design is inspired by classic but urban Parisian bistros, whilst remaining sensitive to the essence of the original Café Rouge. The design will be rolled out across 125 restaurants within three years, with interiors tailored to each site.
In September 2012, Café Rouge joined the Nectar loyalty card reward scheme as a redemption partner.
In 2013, Café Rouge were official partners of Comic Relief, the British charity founded in 1985 that aims to "bring about positive and lasting change in the lives of poor and disadvantaged people."
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Wikipedia