Cadbury Roses are a selection of individually wrapped chocolates made by Cadbury. Introduced in 1938, they are named after the English packaging equipment company "Rose Brothers" (later Rose Forgrove), based in Gainsborough, Lincolnshire, that manufactured and supplied the machines that wrapped the chocolates, although ironically in 2016 the US owners of the company made a controversial decision to wrap the chocolates in identical sized "flow wraps".
They are an extremely common gift on Mothering Sunday and sell well throughout the Christmas period. They are available in plastic tubs or boxes and in the United Kingdom, Isle of Man and Ireland currently contain 10 different varieties of chocolate.
In Australia the varieties have changed and are currently (2012):
All are in twist-wrappers.
Current varieties in New Zealand:
All are in twist-wrappers.
They are most frequently advertised with the classic slogan of "Say 'Thank You', with Cadbury Roses" in the UK, New Zealand, and Australia, and "Thank you very much" on television advertisements. A memorable 1960s UK advertising campaign used the slogan 'Roses Grow On You' and included television advertisements presented by the comedian Norman Vaughan.
UK, Isle of Man & Republic of Ireland
Australia
Cadbury Roses Pots Of Joy Strawberry Dream: milk chocolate yoghurt made with real Cadbury chocolate with a strawberry yoghurt layer. Launched 2014. Cadbury Roses Pots Of Joy Hazelnut Whirl: milk chocolate yoghurt made with real Cadbury chocolate with a hazelnut caramel yoghurt layer. Launched 2014. Cadbury Roses Favourites Strawberry Dream: a limited edition bag of Strawberry Dream chocolates. Launching September 2014 as a limited edition. Cadbury Roses Favourites Golden Barrel: a limited edition bag of Golden Barrel chocolates. Launching in September 2014 as a limited edition.