C Wonder
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| Industry | Retail fashion |
|---|---|
| Founded | 2011 |
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Key people
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J. Christopher Burch |
| Website | C. Wonder website |
C. Wonder is a fashion retailer founded by J. Christopher Burch in 2011.
C. Wonder sells women's clothing, accessories, as well as home decor items. The stores also sells electronics and other products, leading the The New Yorker to label the company as "the World's Fair of retail". Personalization of the merchandise in C. Wonder stores includes monogramming your initials on their clothing and belt buckle customization. More expansive items such as pillows, table ware, art books, and picnic baskets have also been sold.
The founding and opening of C. Wonder was in 2010. In July 2011 the first C. Wonder signs were posted on the exterior of a storefront on Spring Street in New York City, with a website posted describing the plans for C. Wonder's concept and line. On October 22, 2011 C. Wonder launched its original 7,200 square foot location in Manhattan, featuring fitting rooms with touch screens where customers could adjust the lighting or change the music while trying on the clothing. C. Wonder also introduced store wide check-out capabilities for its sales associates via mobile points of sale (mPOS), allowing sales associates to check-out customers via iPod touches anywhere in the store.
Architectural Digest called the store "the next generation of shopping", writing that the store also allowed customers to monogram their merchandise and that a retail website would launch soon. The first store was designed in an empty factory an hour outside of Shanghai, China, and then shipped to New York for the grand opening. This was the first US retail store to ever be entirely produced and manufactured in China. In September 2012 C. Wonder launched its second flagship store in Time Warner Center. The space moved into part of the building previously occupied by Borders and covered more than 8,000 square feet. Burch has stated that C. Wonder stores are designed on the principle of disrupting the traditional retail environment. Part of C. Wonder's retail strategy is to open up seasonal pop up stores in places like Southampton in New York State and Nantucket in Massachusetts, in addition to their permanent stores. The first California location of C. Wonder opened in August 2012 at the Fashion Island Mall located in Newport Beach. In 2012, C. Wonder opened eight new stores in total.
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