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CHIQ-FM

CHIQ-FM
943thedrivelogo.jpg
City Winnipeg, Manitoba
Broadcast area Winnipeg, Manitoba
Branding 94.3 The Drive
Slogan Winnipeg's Greatest Hits
Frequency 94.3 MHz (FM)
First air date 1963
Format Classic hits
Audience share Increase 4.1% - Rank: 9
ERP 100,000 watts
HAAT 111.5 meters (366 ft)
Class C
Callsign meaning derived from "chic"
Owner Jim Pattison Group
(Jim Pattison Broadcast Group Ltd.)
Sister stations CFQX-FM
Webcast Listen Live
Website 943thedrive.ca

CHIQ-FM is a Canadian radio station broadcasting at 94.3 FM in Winnipeg, Manitoba. The station broadcasts a classic hits format branded as 94.3 The Drive. CHIQ-FM's studios are located at 177 Lombard Avenue in Downtown Winnipeg along with its sister station CFQX-FM. Both stations are owned by Jim Pattison Group.

CHIQ-FM first launched in 1963 as CJQM-FM, which simulcast CJQM-AM, an easy listening station owned by Winnipeg Broadcast Associates Ltd. (a division of Vancouver Broadcast Associates, the original owner of Vancouver stations CHQM and CHQM-FM). Despite the success of the format in Vancouver at CHQM, CJQM failed to attract an audience in Winnipeg and was sold in 1965, becoming CFRW-FM and then was bought by CHUM Radio. CHUM Radio then changed CFRW's call letters to CHIQ-FM in 1975.

After 1975, CHIQ-FM was branded as "Q94FM". It aired an Adult Contemporary format, and used the slogan "Winnipeg's Lite Rock Choice". In the mid-1990s, CHIQ was an affiliate of the syndicated dance music show "Pirate Radio" with Chris Sheppard. In 1997, CHIQ switched to a Hot AC format, still named "Q94FM", with the slogan of "Today's Best Music".

On August 29, 2006, at 8:45 am, Q94FM announced that after 25 years that it would no longer exist and that a new station would be created within a seven-day time span based on comments provided by listeners. Prior to the announcement, the regular morning staff had not shown up for work. This left many to speculate that they knew of the upcoming changes and did not want to announce their own demise. A later report debunked that theory for the interim. The station then went on for two weeks allowing listeners to call in and choose how they wanted the new 94.3 to be like.

On September 5, 2006, at 7:45 AM, CHIQ re-launched its Hot AC format as the "All New Q94", and kept its callsign, CHIQ-FM, as well as its slogan, "Today's Best Music". All the Q94FM personalities returned.


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