CFMG-FM
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| City | Edmonton, Alberta |
|---|---|
| Branding | 104.9 Virgin Radio |
| Slogan | Edmonton's #1 Hit Music Station |
| Frequency | 104.9 MHz (FM) |
| Format | Contemporary hit radio |
| ERP | 100,000 watts |
| HAAT | 200.5 meters (658 ft) |
| Class | C1 |
| Transmitter coordinates | 53°27′47″N 113°20′6.5″W / 53.46306°N 113.335139°WCoordinates: 53°32′30.5″N 113°38′29″W / 53.541806°N 113.64139°W |
| Owner |
Bell Media (Bell Media Radio G.P) |
| Sister stations | CFRN, CFBR-FM, CFRN-DT |
| Website | 104.9 Virgin Radio |
CFMG-FM is a Canadian radio station, broadcasting at FM 104.9 in Edmonton, Alberta. Branded as '104-9 Virgin Radio', the station airs a CHR format. The station also broadcasts a Punjabi language format on a Subsidiary Communications Multiplex Operation frequency.
Early years and EZ Rock
The station launched in 1978 playing "oldies" from offices and studios just north of Edmonton in St. Albert. The original frequency was 1070 kHz (AM) with the callsign CKST.
In 1988, CKST received approval to move from 1070 to 1200 AM and changed callsigns to CHMG the same year. CHMG received approval move from AM to FM in 1994.
In 1995, CHMG changed to its current callsign, CFMG. At the same time, the station shifted to an adult contemporary format, branded as EZ Rock. Programmed by longtime broadcaster Tammy Cole, EZ Rock was a station designed to appeal to office work environments. Music was slanted towards female listeners 25–54 years old.
On September 28, 2007, the CRTC approved the sale of CFMG and all Standard Radio assets to Astral Media.
Astral changed the logo of the station in September 2010; however, the adult contemporary format is unchanged while continuing to say the decimal point on the station ID. In addition, most of the classic hits were dropped.
Virgin Radio 104.9
On February 4, 2011, the station dropped adult contemporary and became contemporary hit radio as 104.9 Virgin Radio. EZ Rock's last song was The Boys Of Summer by Don Henley, while the first song on "Virgin" was "Firework" by Katy Perry. This left Edmonton with no adult contemporary station for 51 days, similar to markets where an adult contemporary station would play Christmas music from November/December, until CKEA-FM dropped adult album alternative for adult contemporary (which has since shifted to adult hits).
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Wikipedia