César Civita
| César Civita | |
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| Born | September 4, 1905 New York City, U.S. |
| Died | April 9, 2005 (aged 99) Buenos Aires, Argentina |
César Civita, born Cesare Civita (September 4, 1905 — April 9, 2005) was an American-Argentine publisher, who in 1936 became general manager of Arnoldo Mondadori Editore in Italy. Following passage of the Race Laws in 1938, he emigrated with his family to New York to escape the discriminatory restrictions since they were at risk for being Jewish.
He moved with his family again in 1941 to Buenos Aires, becoming Walt Disney's representative in Argentina and founding Editorial Abril that year. By the 1960s, his publishing house produced nine magazines.
His brother Victor Civita emigrated to Brazil, where he established Editora Abril in São Paulo in 1949. It developed into Grupo Abril, one of the largest publishing houses in the country.
He was born Cesare Civita in New York City to Italian-Jewish parents Vittoria Carpi, an opera singer, and Carlo Civita, a businessman. His younger brothers were Vittorio and Daniele. The family returned to Milan, where the boys were raised and went to school.
As a young man, Cesare developed an early interest in publishing, particularly related to literature and graphic art. He also got involved in cinema, producing a film.
In 1936 Civita was named general manager of the prestigious publishing house, Arnoldo Mondadori Editore. He and Cesare Zavattini redesigned Pitigrilli's literary magazine, Grandi Firme, incorporating cover art by Gino Boccasile and attracting the magazine its highest circulation. Civita obtained an exclusive license to publish Walt Disney's American comic books in Italy. He also ventured into cinema, producing a documentary that earned an award at the Venice Film Festival.
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