Céline (brand)
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| Subsidiary of public company | |
| Industry | Fashion |
| Founded | 1945 |
| Founder | Céline Vipiana |
| Headquarters | 16 rue Vivienne, Paris, France |
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Key people
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Phoebe Philo (Creative Director) |
| Revenue | €172.2 million (2012) |
| Owner | LVMH |
| Website | www |
Céline is a French ready-to-wear and leather luxury goods brand that has been owned by LVMH group since 1996. It was founded in 1945 by Céline Vipiana. Since November 2015, the headquarters are located at 16 rue Vivienne in the 2nd arrondissement of Paris at the Hôtel Colbert de Torcy, which has French Historic Monument classification.Marco Gobbetti is the president and the chief executive officer, and the creative director is Phoebe Philo.
In 1945, Céline Vipiana and her husband, Richard, created one of the first luxury brands in the industry, Céline, a made-to-measure children's shoe business, and opened a first boutique at 52 rue Malte in Paris. The brand was recognised by its logo, the red elephant created by Raymont Peynet.
In 1960, the brand decided to change its positioning by focusing its business on a ready-to-wear fashion brand for women with a sportswear approach. Henceforth, the brand offered a range of leather goods such as bags, loafers, gloves and clothes. Céline Vipiana remained the designer from 1945-1997.
In 1964, the launch of the new fragrance "Vent fou" and the new ‘American Sulky’ collection of accessories gained a lot of success. The trench became the iconic product of the house. Prompted by the popularity of leather and dedicated to the quality of production, Céline opened a leather goods factory in Florence.
In 1973, Céline redesigned its logo with the intertwined "C" Sulky canvas, linked to the Arc-de-Triomphe, which appeared as a symbol for Parisians. At that time, Céline began its expansion in the world with the opening of various boutiques in Monte Carlo, Geneva, Hong Kong, Lausanne, Toronto and Beverly Hills.
The brand’s founders wished to be part of a charitable association, so Richard Viapiana established the Céline-Pasteur Prize, a sponsor for the American Hospital of Paris in 1973.
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Wikipedia