Butterball
 |
|
| Private | |
| Industry | Poultry |
| Founded | 2006 |
| Headquarters | Garner, North Carolina, U.S. |
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Key people
|
Kerry Doughty, President and CEO |
| Products | Turkey |
| Revenue | $1.5 billion (2008) |
| Owner | Maxwell Farms and Seaboard Corporation |
|
Number of employees
|
5500 |
| Website | Butterball |
Butterball is a brand of turkey and other poultry products produced by Butterball LLC. The company manufactures food products in the United States and internationally — specializing in turkey, cured deli meats, raw roasts and specialty products such as soups and salads, sandwiches, and entrées.
Butterball LLC was a joint venture of Smithfield Foods and Maxwell Farms Inc., an affiliate of the Goldsboro Milling Co.Seaboard Corporation bought Smithfield's stake in Butterball in 2010. The company sells over one billion pounds of turkey a year. Though the Butterball brand has been formally recognized since 1940, Butterball LLC was formed in 2006.
In Canada, the rights to Butterball is owned by P&H Foods.
According to Butterball, the following products are sold under the Butterball name:
Among numerous other brands, English-bred Butterball turkeys are sold in the United Kingdom during Christmas time for the Christmas feast.
The name Butterball was originally registered as trademark #378,438 on June 11, 1940, by Ada Walker of Wyoming, Ohio. Leo Peters purchased the trademark in February 1951. Leo Peters licensed the name to Swift and Co. for 10 years before selling it in the 60's. Peters sold the name "Butterball" to Swift, which was acquired by ConAgra in 1990.
Leo Peters retained rights to use the name Butterball Farms for his butter products and the company operates today as Butterball Farms, Inc., producing and marketing shaped butter products.
In October 2006, ConAgra's Butterball branded turkey business was sold to North Carolina based Carolina Turkeys, — making Carolina Turkey the largest turkey producer in the United States. The company, located southeast of Raleigh, NC in Mount Olive, North Carolina on the Wayne and Duplin county line, subsequently renamed itself Butterball LLC.
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Wikipedia