A business manager is a person who drives the work of others in order to run a major business efficiently and make a large profit. He or she should have working knowledge of the following areas, and may be a specialist in one or more: sales, marketing and public relations; research, operations analysis, data processing, mathematics, statistics and economics; production; finance; accounting, auditing, taxes and budgeting; purchasing; and personnel. Other technical areas in which a business manager may have expertise are law, science, and computer programming.
In many businesses, the role of business manager may grow out of a small business owner's desire to shed some of the multiple roles mentioned above in order to focus on specific aspects of company expansion or market penetration. The business manager for a time may share duties with the owner, as the owner gains trust in the business manager. Ideally, the business manager and the owner work synergistically to ensure that the business of running a successful business is attended to. This can often be a process of the owner relinquishing the functions for which there is a comparative disadvantage for his or her continued involvement.
It is true that having a specialization in a particular field such as the above-mentioned (sales, marketing, public relations, finance, etc.), a manager will be able to perform his or her work more efficiently but, despite all the academic qualities that a business manager should have, a business manager should also develop personal qualities that will be helpful in performing his or her work in a more efficient manner. For example, a business manager should be willing to accept constructive criticism from the employees, develop social skills, be organized, be honest, be able to take good decisions and develop intimate relationships with his or her employees. Also, business managers should be good listeners and listen to the needs of the employees and customers. If the business manager injects positive attitudes to the employees, the employees will be more efficient. In other words, a good business manager should be willing to work along his or her employees in order to create a better work environment and a prosperous company.