Buick Invitational
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| Location | La Jolla, California, U.S. |
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| Established | 1952, 65 years ago |
| Course(s) | Torrey Pines Golf Course |
| Par | 72 - (both courses) |
| Length | 7,698 yd (7,039 m) - South 7,258 yd (6,637 m) - North |
| Organized by | Century Club of San Diego |
| Tour(s) | PGA Tour |
| Format | Stroke play |
| Prize fund | $6.7 million |
| Month played | January |
| Aggregate | 266 George Burns (1987) 266 Tiger Woods (1999) |
| To par | −22 George Burns (1987) −22 Tiger Woods (1999) |
 Jon Rahm
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The Farmers Insurance Open is a professional golf tournament on the PGA Tour, played in the San Diego, California area in the early part of the season, known as the "West Coast Swing."
The tournament was noted for having singer-actor Andy Williams as a celebrity host from 1968 to 1988. It originated as the San Diego Open in 1952 and used that name in its title through 1985. Title sponsors were added in 1981, first with Wickes for two years, then three with Isuzu. Shearson Lehman Brothers became the title sponsors in 1986, replaced by Buick in 1992 and Farmers Insurance in 2010. The event is organized by The Century Club of San Diego.
Although the San Diego Open began in 1952, the PGA Tour recognizes two earlier events of the same name: Leo Diegel won both events, in 1927 and 1929.
The tournament was played at San Diego Country Club in Chula Vista in 1952 and 1953, then moved in 1954 to Rancho Santa Fe Golf Club in Rancho Santa Fe, which had hosted the Crosby Pro-Am prior to World War II. The event was played at Mission Valley Country Club in San Diego in 1955 for one year, then went to Singing Hills Country Club in El Cajon in 1956. The tournament returned to Mission Valley C.C. in 1957 where it stayed through 1963. Mission Valley changed its name to Stardust Country Club in 1962 (and now is known as Riverwalk Golf Club). After one year in 1964 at Rancho Bernardo Country Club (now Rancho Bernardo Inn) in San Diego, it returned to Stardust C.C. for three years, through 1967.
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