Budweiser Made in America Festival
| Budweiser Made in America Festival | |
|---|---|
| Genre | Hip Hop, Indie Rock, Experimental Rock, EDM, Alternative Rock, R&B, Pop, Latin |
| Dates | Labor Day weekend |
| Location(s) | 2012-Present Ben Franklin Parkway, Philadelphia, Pennsylvania 2014 Grand Park, Los Angeles, California |
| Years active | 2012–present |
| Founded by | Shawn "Jay-Z" Carter |
| Website | |
| www |
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Budweiser Made in America Festival is an annual music festival held in Philadelphia and formerly simultaneously held in Los Angeles. Sponsored by Anheuser–Busch and produced by Live Nation, the event features several stages that continuously host live music from a wide range of genres including hip hop, rock, pop, R&B, and EDM.
Budweiser Made in America Festival was founded in 2012 by American rapper, record producer and business mogul Jay-Z, as a way to bring together music and culture. The inaugural event was held on September 1–2, 2012 on Benjamin Franklin Parkway in Philadelphia. It grossed $5 million in ticket sales and attracted nearly 80,000 people. Philadelphia city officials reported that the festival generated at least $10 million in economic impact for the city and covered all municipal costs associated with the event.
In 2012 Pearl Jam were joined onstage by Jay Z to perform the song "99 Problems". For their appearance at the festival, the band earned $2 million.
As of 2012, the festival features three stages of live music: Rocky Stage, Liberty Stage, and Freedom Tent (which features primarily electronic music). The festival also features an array of vendors, food trucks, carnival games, refillable water stations, and portable toilets.
In Budweiser’s ‘Makers of Tomorrow’ ad, which promoted the theme of the festival, Jay-Z narrated, "Through all the lines and things that are put in place to divide each other, all like-minded people gather together. We're more curious than ever. We create music to express ourselves. And when the world relates, ya know, that's beautiful things. We're all trading off each other's culture. So no matter what lines you put—country, indie rock, rap—we're all somehow gonna find a way to come together cause the lines and the titles can never keep us apart. This is what we've been. To put that on display for the world is, is just being honest. That's it, that's what it's all about. We are finally living out our creed."
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