Broadway on Broadway
Logo of the Broadway League.
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| Founded | 1930 |
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| Type | Trade Association 501(c)(6) |
| 13-0951470 | |
| Location |
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Area served
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Theatre |
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Members
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700+ |
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Key people
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Charlotte St. Martin Executive Director |
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Revenue
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$9,360,554 (FY2013) |
| Expenses | $7,587,315 (FY2013) |
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Employees
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59 |
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Volunteers
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90 |
| Mission | To increase awareness of, and interest in, Broadway Theatre to provide services on behalf of members including marketing programs and special events, labor, government and media relations, industry and community interaction and maintenance of relevant research archives and databases. |
| Website | www |
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Formerly called
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The League of American Theatres and Producers (1985-2007) The League of New York Theatres and Producers (1973-1985) The League of New York Theatres (1930-1973) |
The League of American Theatres and Producers (1985-2007)
The League of New York Theatres and Producers (1973-1985)
The Broadway League, formerly the League of American Theatres and Producers and League of New York Theatres and Producers, is the national trade association for the Broadway theatre industry based in New York, New York. Its members include theatre owners and operators, producers, presenters, and general managers in New York and more than 250 other North American cities, as well as suppliers of goods and services to the theatre industry.
Founded in 1930 primarily to counter ticket speculation and scalping, the Broadway League has expanded its mission and programs over time. In addition to negotiating labor agreements with 14 unions in New York City and engaging in lobbying initiatives throughout the country, the League recognizes excellent works and artists through award programs such as Tony Awards, promotes the Broadway theatre industry through audience development programs such as Kids' Night on Broadway and Viva Broadway, and provides periodical studies and industry information such as box office grosses and demographic surveys for journalists, scholars, and the general public.
The Broadway League has more than 700 members representing the Broadway theatre industry in New York and more than 200 other North American cities across the United States.
In addition to theatre owners, producers, presenters, and general managers who create productions and operate theatres across the country, industry specialists and vendors such as press agents, booking agents, advertising agencies, and scenery, costume, and prop shops are eligible for membership.
The League was founded in 1930 as the "League of New York Theatres and Producers". It was founded by Broadway theatre operators to further common interests, with the main purpose of fighting ticket speculation and scalping. The original purpose of the League described in its charter was to “protect the general public patrons of the theater, owners of theatrical entertainments, operators of theaters and reputable theater ticket brokers against the evils of speculation of theater tickets.” The League's first successful act was the writing of the Theater Ticket Code of Fair Practice (together with Actors' Equity) which became a state law in 1940. These efforts are still relevant today, as ticket resellers in New York State are required to obtain a license from the Department of State and are prohibited from reselling tickets within 500 feet of theatres or box offices.
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Wikipedia