Broadcast Initiatives Ltd.

Broadcast Initiatives Ltd (: , : BROADCAST) is an Indian media firm in the Sri Adhikari Brothers group. It owns the TV channels Live India (Hindi) and Mi Marathi (Marathi).

The business model of the firm subcontracts its marketing to other media groups.

In August 2007, the group channel Live India was in the news for a sting operation covering a porn racket involving school girls run by a schoolteacher in Delhi.

Markand Adhikari is the Managing director of the firm.

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