BrightRoll
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| Subsidiary | |
| Industry | Advertising |
| Founded | 2006 |
| Founder | Tod Sacerdoti and Dru Nelson |
| Headquarters | San Francisco, California, United States |
| Parent | Yahoo! (2014–present) |
| Website | www |
BrightRoll is a video advertising software system developed by a company that became a subsidiary of Yahoo!.
BrightRoll was founded in June 2006 by Tod Sacerdoti, the company's CEO, and Dru Nelson. Its headquarters were in San Francisco, California, with offices across the United States, Canada, and Europe.BrightRoll raised $36 million in capital, with the last round of funding closing in November 2011. Principal investors include Dave Welsh, Adams Street Partners, Rob Theis, Scale Venture Partners, Evangelos Simoudis, Trident Capital and Jon Callaghn, TRUE Ventures.
In November 2014, Yahoo! announced that it would acquire BrightRoll for $640 million.
The BrightRoll platform delivers, manages and measures the performance of digital video advertising campaigns across web, mobile, and connected TV. According to comScore, BrightRoll reached the most unique viewers in the United States in 2013.
The BrightRoll platform includes a real-time bidding marketplace and powers programmatic video for hundreds of buyers, including: brands, agencies, agency trading desks (ATDs), demand-side platforms (DSPs), and advertising networks and enables them to connect with digital audiences to support advertising campaign objectives. Customers access the platform through the company's advanced programmatic buying console (self- or managed service) or connect server-to-server for real-time bidding. The platform gives publishers and software developers access to a video marketplace.
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