Brian Solis
| Brian Solis | |
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Solis speaking in Geneva, 2011.
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| Born | December 8, 1970 |
| Residence | Redwood City, California, U.S. |
| Nationality | American |
| Occupation | Principal Analyst at Altimeter, a Prophet Company, Author, Speaker |
| Website | BrianSolis.com |
Brian Solis is a digital analyst, speaker and author. He is a principal analyst studying disruptive technology and its impact on business at Altimeter Group, a research firm acquired by global brand management consultancy Prophet in 2015. Solis publishes annual industry reports that track technology and business trends and offer change management direction to companies. The author of several books discussing digital marketing, evolving business models, customer experience and brand innovation, Solis shares his research and insights as a frequent keynote speaker at technology, business and creativity events. His work is credited with influencing the early digital and social marketing landscape. Most notably, he is known for developing the Conversation Prism, “a visual map of the social media landscape,” in 2008 and revising/re-releasing it again in 2013.
Solis began his career as a programmer and database architect in 1991 at Dodge and Mansfield, a technology-focused advertising and marketing agency in Ventura, California. While at Dodge and Mansfield, he applied his technology skills to the firm’s marketing activities.
As a 23-year-old, he published Reality Magazine, a free newsprint publication distributed in the greater Los Angeles area that focused on entertainment, fashion and social issues.
From 1996 to 1999, he held the position of director at The Benjamin Group, a Silicon Valley agency later acquired by Weber Shandwick.
In 1999, Solis started a digital and social media marketing company called FutureWorks. FutureWorks helped startups with digital and traditional marketing programs, often experimenting with new channels and networks, as well as global and national brands like Cisco, Conde Nast, Stella Artois and Swarovski.
As Solis struck out on his own as founder of FutureWorks, he began questioning industry conventions, at first casting himself as a critic whose statements helped frame the discussion on an industry reinvention. “PR, as we know it, is a dying practice,” he said in a 2009 interview with Adweek, observing that publicists had “evolved away from the public” to concentrate on “broadcasting messages to audiences through intermediaries.”
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