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Brian Maxwell

Brian Maxwell
Born (1953-03-14)March 14, 1953
London, England
Died (2004-03-19)March 19, 2004
San Anselmo, California, United States
Residence Ross, California
Alma mater University of California, Berkeley (B.A.)
Occupation Athlete, coach, businessman
Spouse(s) Jennifer Maxwell
Children Alex, Justin, Christopher, Julia, James, Andrew

Brian Leigh Maxwell (1953 – March 19, 2004) was a Canadian athlete, track coach, entrepreneur and philanthropist. He founded PowerBar, a maker of energy and nutritional products for athletes. Maxwell initially never intended to become a marathon runner, but lacked the speed necessary to be competitive at shorter distances. Despite being told as a teenager of his congenital heart condition, he persevered, and by 1977 he was ranked third among all marathoners in the world by Track and Field News. He died of a heart attack aged 51.

Maxwell grew up in Toronto, Ontario, Canada, where he attended Victoria Park Secondary School (now Victoria Park Collegiate Institute), and he was a member of the Victoria Park Track Club (not associated with the school). The club was coached by Commonwealth Games shot put gold medalist Dave Steen. While at Victoria Park, he was awarded the Arnold Trophy for excellence in academics and athletics, donated by George Arnold whose sons had been excellent track & field, football and basketball athletes.

In 1975 Maxwell graduated with a Bachelor of Arts degree in architecture from the University of California, Berkeley, where he was on the Golden Bears track team. As an outstanding student on the team, he won the Brutus Hamilton Award.


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