Brett Gosper
| Brett Gosper | |
|---|---|
 |
|
| Born |
21 June 1959 Melbourne, Australia |
| Residence | London, UK |
| Nationality | Australian |
| Spouse(s) | Elizabeth Gosper |
| Children | 3 |
| Parent(s) | Kevan Gosper, Jillian Mary Galwey |
Brett Gosper (born 21 June 1959 in Melbourne, Australia) is CEO of World Rugby and a former advertising executive and rugby union player.
Gosper was educated at Scotch College, Melbourne and Monash University; Faculties of Law and Economics.
In 1981, Gosper began his advertising career as graduate trainee with Ogilvy & Mather in Melbourne and Brisbane, Australia. On being offered a place with the Racing Club rugby team in Paris he transferred to Ogilvy & Mather Paris in 1982 where he would become Group Account Director in 1986.
In 1989 Gosper left Ogilvy & Mather to go on to become Deputy managing director of France's 3rd largest agency BDDP Paris (now TBWA) in 1992. While at BDDP Gosper led a number of international account wins including TAG Heuer watches for whom he wrote the concept of their first worldwide campaign "Don't Crack Under Pressure". Gosper led the successful pitch for BMW in Germany in 1993 which led to him spending a year in Germany launching the BDDP Frankfurt office.
In 1994 Gosper was recruited by Havas to relaunch Euro RSCG's struggling entities in London as chief executive officer of newly branded Euro RSCG Wnek Gosper. For almost a decade Gosper led the agency on an industry acclaimed run of new business acquisition that included Abbey National, Argos, Bass Brewery, Cadbury, Coca-Cola's Atlanta roster, Commission for Racial Equality, Credit Suisse, Evian, Häagen-Dazs, Intel, Microsoft, Philips (Gosper was the author of the worldwide brand slogan "Let's Make Things Better"), Reckitt Benckiser and The Independent.
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