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Braveheart (song)

"Braveheart"
A portrait of neon red, white, green and black colours. Centered in the portrait, in bold white capital letters stands the name 'Neon Jungle'. Below in smaller, but similar font stands the title 'Braveheart'.
Single by Neon Jungle
from the album Welcome to the Jungle
Released 17 January 2014 (2014-01-17)
Format Digital download
Recorded 2013
Genre
Length 3:44
Label RCA
Writer(s)
Producer(s)
Neon Jungle singles chronology
"Trouble"
(2013)
"Braveheart"
(2014)
"Welcome to the Jungle"
(2014)

"Braveheart" is a song recorded by British girl group Neon Jungle for their debut studio album, Welcome to the Jungle (2014). It was released by RCA Records as the album's second single on 17 January 2014. The track was written and produced by American rapper Snob Scrilla, with additional songwriting by Cassie Davis and additional production by Baby. "Braveheart" conceptualized accidentally when the group found its demo version on the song producers' laptop and insisted that they record the song. It is an uptempo EDM dance-pop song which comprises "euphoric" instrumentation, a "hammering" bass line, "hands-in-the-air" synths and "pulsing" beats. "Braveheart" contains uplifting lyrical themes and ideals of experiences in a night club.

The song was met with generally favourable reviews from contemporary music critics who praised its production as well as the group's vocal performance. Some honed "Braveheart" as the best single released by a girl group in 2014, while others were divided in opinion over the song's rap section. The song is Neon Jungle's most successful single to-date. It bowed at number four on the UK Singles Chart and was certified silver by the British Phonographic Industry (BPI) for sales of 200,000 units. "Braveheart" peaked at number two in Scotland, and also became the group's first charting single in Ireland and Australia where it peaked within the top 20 in both countries.

An accompanying music video, directed by Emil Nava, was released on 11 December 2013. It depicts the group as "in touch with their spirit animals," in several illumuniously-coloured settings, and its imagery and styling was lauded by music critics. Neon Jungle have performed "Braveheart" at the 2014 Manchester Pride and at London night club G-A-Y.

"Braveheart" was written and produced by Snob Scrilla, with additional songwriting by Cassie Davis and additional production by Baby. It was mixed by James F. Reynolds and mastered by Dick Beetham. Scrilla and Davis were responsible for the track's keyboard instrumentation and synthesizer melody. "Braveheart" conceptualized "as an accident" when Neon Jungle were in the studio and "raided" their producer's laptop and found the song's beat; group member Jessica Plummer stated, "from that very second we all believed in the track". In addition, the quartet liked what the producers had written and said "No, stop! What was that? Play that again!" At the time, Neon Jungle were to depart to Los Angeles the next day and it was the last time the group had left to record with their producers. On the day, at 01:00, the group insisted on recording the song and did so through the early hours of the morning. In an interview with VanityHype Magazine, Neon Jungle mentioned, "While we were doing it we were vibing off it and we had our own words and stuff, so it was just like a vibey night, ha ha!"


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