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Branson, Missouri

Branson, Missouri
City
Aerial view from northwest
Aerial view from northwest
Nickname(s): Live Entertainment Capital Of The World
Location within Taney County and Missouri
Location within Taney County and Missouri
U.S. Census Map
U.S. Census Map
Coordinates: 36°38′16″N 93°15′18″W / 36.63778°N 93.25500°W / 36.63778; -93.25500Coordinates: 36°38′16″N 93°15′18″W / 36.63778°N 93.25500°W / 36.63778; -93.25500
Country United States
State Missouri
Counties Stone, Taney
Founded 1882
Government
 • Mayor Karen Best
Area
 • City 20.80 sq mi (53.87 km2)
 • Land 20.63 sq mi (53.43 km2)
 • Water 0.17 sq mi (0.44 km2)
Elevation 778 ft (237 m)
Population (2010)
 • City 10,520
 • Estimate (2013) 11,062
 • Density 669.2/sq mi (258.4/km2)
 • Urban 14,359
Time zone CST (UTC-6)
 • Summer (DST) CDT (UTC-5)
ZIP codes 65615-65616
Area code 417
FIPS code 29-07966
GNIS feature ID 0739970
Website cityofbranson.org

Branson is a city in Stone and Taney Counties in the U.S. state of Missouri. Most of the city is in Taney County, with a small portion in the west extending into Stone County. Branson is in the Ozark Mountains. The community was named after Ruben Branson, postmaster and operator of a general store in the area in the 1880s. The population was 10,520 at the 2010 census.

Branson has long been a popular destination for vacationers from Missouri and neighboring areas. The collection of entertainment theaters along 76 Country Boulevard (and to a lesser extent along Shepherd of the Hills Expressway) including Dolly Parton's Dixie Stampede, has increased Branson's popularity as a tourist destination. Branson now draws visitors from all regions of the country, mostly by car or bus.

In 1882, Reuben Branson opened a general store and post office in the area. Branson was formally incorporated in 1912, and construction of the Powersite Dam nearby on the White River which would form Lake Taneycomo was completed.

In 1894, William Henry Lynch bought Marble Cave (renamed Marvel Cave) and began charging visitors to tour it. Hugo and Mary Herschend leased the cave for 99 years in 1950 and began hosting square dances in it. The Herschend Family modernized the cave with electricity and concrete staircases, and in 1960, the Herschends opened Silver Dollar City which was a re-creation of a frontier town that featured five shops, a church and a log cabin with actors that played out the feud between the Hatfields and the McCoys.


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