Braggin' Rights

Braggin' Rights (known for sponsorship reasons as Bud Light Braggin' Rights, previously Busch Braggin' Rights) is the annual men's college basketball contest between the University of Illinois Fighting Illini of the Big Ten Conference and University of Missouri Tigers of the SEC.

First played in 1980, the game takes place in St. Louis, Missouri, during the month of December. From 1980–93, it was played at the St. Louis Arena, and since 1994, it has been played at Scottrade Center. St. Louis is within convenient driving distance of the two schools' home cities of Columbia, Missouri (2 hours), and Champaign, Illinois (3 hours); many students at both schools come from the area; both schools have a large alumni base in greater St. Louis; and the Scottrade Center has a larger capacity than either school's home arena (State Farm Center for Illinois and Mizzou Arena for Missouri). It is traditionally held over the students' holiday break near the end of December and is nationally televised. One of the most closely contested games in the series was the final game held at the St. Louis Arena on December 22, 1993. Missouri defeated Illinois 108-107 in a game that lasted three overtimes.

Before 2000, the series was fairly evenly matched, with Illinois leading the series 11-8 before the game held in 2000. However, the Illini went on a decade-long winning streak under Bill Self and Bruce Weber, while at the same time Mizzou basketball floundered with Quin Snyder as coach. Tiger fan frustration with not being able to win one of their marquee games boiled over so much that in Snyder's final game, an 82-50 drubbing in 2005, one fan threw a full tub of popcorn on him while he was exiting the arena. Since hiring Mike Anderson in 2006, though, Missouri's fortunes took an upward turn, culminating in an emphatic win in 2009 with the Scottrade Center playing Prince's "1999" following the victory, as a sly reference to the last time Mizzou had won in St. Louis.

...
Wikipedia