Bowlmor AMF
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| Private | |
| Predecessor | American Machine and Foundry |
| Founded | July 2013 - created in the reorganization of AMF Bowling Worldwide |
| Headquarters | New York City, New York, United States |
| Revenue | $583 million |
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Number of employees
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9,500 |
| Website | |
Bowlmor AMF Corp. is the largest ten-pin bowling center operator in the world with 306 centers, of which 295 are located in the United States, 8 in Mexico, and 3 in Canada. The centers have an average of 40 lanes compared to the U.S. bowling center average of 21 lanes.
Bowlmor AMF’s US centers represent 8% of the country’s 4,400 bowling centers. Its nearest US competitors in size are Bowl-America, Bowl New England, Lucky Strike, and Main Event Entertainment, each with around 20 centers. Most of the other bowling centers in the United States are individually or family-owned.
Bowlmor AMF currently operates the following bowling center brands:
The Bowlmor and Bowlero names are not exclusive to Bowlmor AMF and the Bowlmor, Bowl-Mor, Bowl Mor, and Bowlero bowling centers owned by others do not use Bowlmor AMF's branding concepts. The name Bowlmor was first used in a hyphenated form in the 1940s by Massachusetts attorneys Howard Dowd and R. Lionel Barrows' in the creation of the firm Bowl-Mor, which first manufactured pinsetters for candlepin bowling, patented by Mr. Dowd, and later for duckpin bowling as well. Although the firm was defunct well before the end of the 20th century, many of its pinsetters are still in use.
In fiscal years 2014 and 2015, Bowlmor AMF closed 34 of its leased centers and 7 of its owned centers because of negative cash-flow and other reasons. In fiscal year 2016 the company closed an additional 9 centers. Within the United States as of July 2016, centers actively operated consisted of 257 operating under the AMF, Brunswick, Brunswick's, and Brunswick Zone brand names, 19 as Bowlmor, 7 as Bowlero, and 12 as Brunswick Zone XL.
Bowlmor AMF was formed in July 2013 when AMF Bowling Worldwide (successor company to American Machine and Foundry), which had filed for Chapter 11 bankruptcy in May 2012, reorganized and combined with Strike Holdings LLC (doing business as Bowlmor Lanes, an upscale bowling and entertainment company). The new company is jointly owned by Bowlmor, certain of AMF Bowling’s second lien lenders including an affiliate of Cerberus Capital Management, and Credit Suisse. At time of the merger, the merged company operated 272 bowling centers and had 7,500 employees and a combined annual revenue of approximately $450 million.
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