Boticca
| Private | |
| Industry | Jewelry, fashion accessories |
| Founded | October 2009 |
| Founder | Kiyan Foroughi, Avid Larizadeh |
| Headquarters | London, England |
|
Area served
|
Global |
| Products | Jewelry, Handbags, Fashion accessories |
| Website | Boticca.com |
Boticca is a London-based retail website for jewelry and fashion accessories, that features a selection emerging fashion designers.
Kiyan Foroughi, a French former investment banker while on holiday in Marrakesh in December 2008, engaged in conversation with jewelry designer Mariam. Living in the Atlas Mountains, Mariam travelled to the souq in Marrakesh three times a week to sell her jewelry, mainly to tourists. Foroughi decided to launch a retail website with co-founder Avid Larizadeh selling emerging designers like Mariam.
Since launching in January 2010, the company has featured in Vogue, been selected by Lady Gaga for her 2011 European tour, and worn by Kate Moss, Cameron Diaz and Jessica Alba.
In the company’s first round of funding, Boticca raised $2.5M, led by ISAI and joined by Japanese Internet incubator Digital Garage. In its second round in September 2013 it raised an additional $4 million (£2.44m), led by UK venture capital firm MMC Ventures, and high-net-worth individuals, including Sina Afra.
In April 2014, co-founder Avid Larizadeh, left Boticca operationally in her role as COO while remaining a founding shareholder of the business.
In September 2014, Boticca unveiled a fully rebranded website with major UI improvements, a novel content strategy, a shipping partnership with DHL and the appointment of Dave Killeen (formerly Product Lead at Badoo and Executive Product Manager for the BBC iPlayer) as Product Director. The new website has received strong reviews for its usability, innovative approach to content and customer service.
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Wikipedia