Boro'line (London)
| Parent | Maidstone Borough Council |
|---|---|
| Ceased operation | 1992 |
| Headquarters | Northfleet |
| Service area | London |
| Service type | Bus operator |
Boro'line London was a bus operator that operated bus services under contract to London Regional Transport. It was owned by Maidstone Borough Council who already operated Boro'line Maidstone.
It experienced initial rapid success, gaining and operating some of the first services to be contracted out in the Bexleyheath area of South East London. Later services reached Greenwich, Stratford and Euston station. However, the company quickly encountered problems, and on 17 February 1992 sold its London operations to Kentish Bus. Two days later, Boro'line was placed into administration.
Boro'line successfully tendered to operate several London bus routes, with the first contracts being won in 1987. In January 1988 Boro'line started its London operations with Bexley-based routes from a Bexley council site in Crayford. Another site in Greenwich later came into use for two Greenwich services working into Euston, Stratford and Lewisham. Contracts were won initially in competition with the London Buses low cost Bexleybus unit. Further routes in the area were gained after being given up by the poorly performing strike prone Bexleybus operation.
Routes awarded were operated with a mixture of purposely ordered new buses, and second hand vehicles. The large orders were in marked contrast to the piecemeal fleet replacement in Maidstone. Boro'line's bright blue livery contrasted with the traditional red of London Buses in the centre of the capital.
Additionally, while waiting for new deliveries of buses for its tenders, a motley crew of second hand buses were hired or bought to operate in the meantime, a large number being ex Ipswich Buses Leyland Atlanteans, bringing more odd bus types and liveries to London.
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